If you're a beauty enthusiast who follows the latest trends on TikTok and Instagram, you've undoubtedly noticed how makeup trends originating from America and Canada have recently taken the beauty world by storm. These trends aren't just passing fads; they've become part of the daily routine for many makeup lovers worldwide due to their distinctive effects and natural, radiant results.
At GlamRun — the Saudi beauty store that offers the latest original products from the most famous American and British brands — we have gathered for you the top 5 makeup trends that are trending on social media… and all of them are available now in the store .
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The number one trend: “Soft Pink Glow” natural glow cheeks
One of the strongest makeup trends for 2025 is the return of a natural pink touch on the cheeks, especially with Soft Pink shades that give a “healthy glow” effect.
The secret to the spread of this trend is its adoption by the most famous makeup experts in America and Canada, in addition to its ease of application on all skin types.
At GlamRun, this style is showcased with products such as:
Higher Standards Cream Glow Blush Stick – LYS Beauty
This creamy stick gives you an instant glow, a texture that blends into the skin without caking — perfect for the subtle glow trend.
The second trend: Glossy Lips
The trend of subtle glossy lips is back in a big way, and America and Canada are the two countries that have pushed this trend the most on TikTok.
The look is based on high hydration + a clear shine without stickiness .
This is why Saie's Glossy Bounce lip gloss has become one of the most traded products.
Glossy Bounce – Saie (Available via GlamRun)
It gives lips volume, shine, and long-lasting hydration… exactly the same style we see on American influencers.
The third trend: the natural highlighter “Clean Glow”
After years of heavy highlighter, the trend in America and Canada has shifted to a “light glow that only reflects under light.”
The icon of this trend is Patrick Ta's double highlighter:
🔗 Major Glow Crème & Powder Highlighter Duo (My Love)
Its transparent texture reflects light without exaggeration, giving a sophisticated dewy finish — the same shimmer we see in celebrity photoshoots.
The fourth trend: 3D Blush
The trend of 3D blush, which blends: originated in America specifically.
- generous
- powder
- A subtle golden sheen
Some of the most popular products of this trend are:
🔗 Cheek Clapper 3D Blush Trio Palette (Attention Seeker)
A 3-shade palette that gives cheeks depth, layers, and a gradient that highlights facial features in everyday photos and selfies.
The fifth trend: Healthy skin “Skin-like Makeup Look”
The latest American-Canadian trend that has swept social media is the natural, translucent skin look that suggests you “didn’t wear makeup, but your skin is perfect.”
The look depends on:
- High hydration
- Light base products
- transparent highlighter
- Creamy blush
Some of the products that play a major role in this trend are:
After its spread in America, “Glazing Mist” became an essential step for achieving a subtle sheen and perfect hydration before makeup.
Why do these trends spread so quickly?
- It is characterized by its simplicity — a few steps that yield big results.
- It reflects a natural and healthy appearance, which is a global trend in beauty.
- It is supported by major brands such as Saie, Patrick Ta, Rhode, and LYS Beauty.
- It is suitable for Arab skin, especially the tendency towards a soft glow and rosy cheeks.
- American and Canadian influencers spread it extensively, and it became a “viral trend”.
How can you easily find these trends in Saudi Arabia?
This is where GlamRun comes in, because it offers:
- 100% genuine products
- Fast shipping within Saudi Arabia
- Direct access from America and Britain
- Latest releases and trends before they're available locally
- Pre-order available for out-of-stock products
If you want to keep up with the hottest makeup trends coming out of America and Canada, everything you need is now available at GlamRun — from cream blush to sheer highlighter, lip gloss and glowing pink sticks.
These trends are not only beautiful, but they are also suitable for Gulf skin and give you a European-American look with a soft and modern touch.
And the best part? All the products mentioned are now available in Saudi Arabia, 100% authentic, and with the best shopping experience.